Daily Archives: 18/05/2009

Genius or All Sizzle and No Steak?

Posted on 18/05/2009 by Lohcifer

Marketing people can be full of bull. Since becoming CEO of PepsiCo Americas Beverages 16 months ago, Maasimo F d’Amore has embarked on an aggressive seven-month blitz to create new ads and slogans for seven brands as well as a … Continue reading →

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Daily Archives: 18/05/2009

Genius or All Sizzle and No Steak?

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