Jerome Rodale

Jerome Rodale was the founder of a publishing empire dedicated to health.

In 1971, talk-show host Dick Cavett invited Rodale onto his TV show after reading a New York Times Magazine article that called Rodale “the guru of the organic good cult.”

Rodale took his chair next to Cavett, proclaimed that he would live to be 100, and then made a snoring sound and died.

Couple of points here:

  1. I am always perturbed by the use of the world “guru” – either used by a person on himself or by others referring to a person. I believe the world “guru” (or “master” for that matter) is often used because it is easier to spell than “charlatan.” I am wary of anyone being referred to as a “guru.”
  2. Watch what you say. Do your words match your actions?


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